Antecedents of Tourist Satisfaction With Marine Tourism in West Sumatra
نویسندگان
چکیده
Tourist satisfaction can lead to positive word of mouth communication about a destination, which bring in more business. The current study aimed identify the role 7Ps marketing mix on tourist satisfaction. A cross-sectional design was employed collect data from local tourists visiting West Sumatra. total 300 respondents participated. Data were analyzed by SmartPLS 3.3.7 evaluating structural equational modelling. Findings revealed that all elements had strong relationship with satisfaction, except for place. results suggested Sumatra are somewhat satisfied but be upgraded higher level if proper management respect place is improved.
 Keywords: mix, Sumatra, tourist, marine tourism,
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ژورنال
عنوان ژورنال: KnE Social Sciences
سال: 2022
ISSN: ['2518-668X']
DOI: https://doi.org/10.18502/kss.v7i6.10612